Let’s build virtuous circles for long term growth.

Strategic advice and practical new business support for agencies.

Helping you build a new business ecosystem that delivers long term growth.

New business is critical to your agency’s success, but with so much competing for your attention, it’s easy for it to get sidelined or feel overwhelming when you do tackle it.

Making it work isn’t about quick or temporary fixes, it’s about creating a virtuous circle of growth that builds momentum over time, freeing you to do what you do best: deliver exceptional work for your clients.

Together, we’ll build a manageable ecosystem from the foundations up to break free from start/stop cycles and attract the right opportunities.

And with the right strategy, you can make smarter decisions about where to invest your time, budget, and resources.

I bring fresh perspective along with years of practical expertise to help you cut through the noise and create a clear, actionable plan for sustainable growth. Whether you’re formalising your approach or looking for a reset, we’ll identify what’s working, what’s not, and where to focus.

If new business feel like wrangling an octopus into a string bag, I’ll help you untangle the knots and move forward with purpose.

Where do you want to start?

  • A loosely structured single session to give you greater clarity and direction on your way forwards. Map what’s working, identify gaps and create a prioritised action plan:

    • Define objectives and key measures

    • Map and score current activity

    • Identify what’s missing

    • Plot actions, linked to your objectives

    • Delivers a prioritised list of “jobs to be done”

  • For when you’re ready for a grown-up new business strategy.

    A compact, collaborative programme combining research, interviews and workshops, to create a prioritised, practical and actionable new business strategy.

    Build solid foundations, supporting systems and a joined-up sales and marketing plan that leverages existing resources and networks, and builds new ones.

    Get off the hamster wheel of knee-jerk tactics and map out a new business roadmap for the future to set yourself up for long term success.

  • For when you need fresh perspective and new ideas.

    A short, impactful programme including 2-3 structured workshops to revitalise your new business strategy, craft a leaner, smarter version of what you’re already doing and give you clarity and an actionable plan for the year ahead.

    A valuable reset and refocus, whether it’s a specific aspect of your strategy that needs addressing, you’re stuck doing tactics or your whole ecosystem needs fresh eyes and fresh thinking.

  • Intermediaries can be an essential part of your new business strategy, and this two hour deep dive gives you the inside track without having to do the legwork.

    Based on interviews and desk research with over 50 UK intermediaries, this session is designed to bust myths and deliver insight into the various players in the market, and how to identify and engage with the ones that are right for your agency.

    This is ideal for growing agencies wanting to engage with intermediaries for the first time, established agencies who want to make more of these relationships and anyone who wants a better understanding of the complex intermediary landscape.

Additional Services

  • New Business Strategy and Planning

  • Positioning and Proposition Development

  • Campaign and Content Development

  • Marketing Event Creation and Management

  • Accountability Partnering

  • Workshop Design and Facilitation

I’ve spent my career in new business and marketing, in and around the creative industries - in agencies, in-house, in creative recruitment, at new business agencies, and at industry intermediary Oystercatchers - giving me a unique and comprehensive view of agency new business.

I’ve seen both the universal and unique challenges that agencies face, in particular with positioning to the market, building sustainable new business programmes and having the right team with the right remit in place.

I bring broad industry knowledge, strategic thinking, and creative problem-solving skills to enable you to create and develop virtuous circle of sustainable growth. 

I’m also part of The Pimlico Group, independent advisors to the advertising and marketing industry.

Why work with me

Testimonials

  • "Becca is highly motivated by problem solving and is a strategic thinker, this means she is able to see through issues quickly and is thoughtful in her recommendations. I worked with her for four years and can honestly say it was an absolute pleasure. "

    Catherine Menzies
    Founder & Managing Director, The Hand

  • "Personal thanks from me for the work you’ve done in the last few weeks. I know the timelines were tight but you listened, understood and came back with a great plan. I really appreciate the work and enjoyed the sessions."

    Mark Connolly
    Managing Partner for Client Success
    The Specialist Works

  • "Becca is a highly motivated and experienced new business professional with an excellent organisational and structural understanding of what's needed to create a healthy new business pipeline. She is highly creative and motivated and integrates seamlessly with in-house teams, engendering an understanding of the importance of new business across the company."

    Matt Haslum
    Owner & Director, Clicked Creative

  • "Great working with you. You listen well and write what you heard. So often that doesn't happen! You have helped move our collective thinking on in an important area. "

    Phil Fearnely
    CEO, House337

  • "I got to see first-hand her knowledge, passion and enthusiasm on identifying, targeting and producing new business initiatives which garnered results. All done with a smile and a 'can-do' attitude"

    Josh Hatton
    Growth Director, Black Dog Creative

Send me a postcard, drop me a line…

Send an email to hello@goodcircles.co.uk or use the form